Friday, July 13, 2012
Soska's Debut AMERICAN MARY TRAILER At SDCC. Cosplay Involved. Sweaty Fanboys* Fall In Love.
Anyone worried that success would go to the Soska sisters heads and soften the on screen carnage they displayed with tremendous gusto with Dead Hooker In A Trunk can let out a sigh of relief. This past week the twin terrors debuted the trailer for their sophomore feature American Mary. As you can see above in the one minute teaser, having a bigger sandbox and budget to play with by no means softened or prettied up their grim vision. If anything, Mary promises to be a darker, more nightmarish journey for the viewer. With American Mary, the sisters look like their going Cronenberg and offering up a tale of disgustingly beautiful body horror.
One thing that sets the pair apart is a shrewd marketing acumen on par with their storytelling skills.The first rule of marketing is "know your audience" and it's clear both Jen and Sylvia know theirs. Standing out at Comic Con when tens of thousands of people are descending on Hall H and the other larger exhibits with hopes of gleaning any exclusive trailer, panel or news nugget on expected blockbusters like The Hobbit or Expendables 2 can be a daunting task. Never ones to turn down a challenge, the sisters hit the floor in full on Catwoman and Black Cat outfits on a mission to drum up interest and interact with their legion of fans both current and future.
It's hard not to love them for this. While it's obvious that they possess a ton of talent and work ethic that shames most of us, you also can't help but come away with the sense that they real joy in what they do. As someone that's had the pleasure to interact with a number of indie filmmakers I can vouch that it's an increasing rarity.
*and Fanladies too I'm sure